Grandmas are Cool.

Silk-wool laceweight in "House Finch"

How long has it been since I posted? Not terribly long, but I may have missed an update. Last night I added several batches of silk-wool laceweight to the shop, but last week, I think it was, I added some pretty Merino top and some alpaca laceweight, too.


Silk-wool laceweight in "Hardy Mums"

In other news, I started a rather silly ad campaign over at Ravelry; it's one of the few times my daily life has really intruded on the business. I'm talking about the "Your mom!" campaign, which uses my favorite all-purpose comeback (try it with friends! try it at work!). I'm vaguely curious how people perceive it; some are probably offended (for which I apologize, but there really is no offensive content in the ads); some are probably wondering why a feminist is resorting to "Your mama" jokes. The answer is: I'm not.


Silk-wool laceweight in "Olive"

There's little I dislike more than the "Your mama" joke. It's almost always gross, and I've never heard a version that wasn't hateful. Your mama so fat? Your mama so poor? Dang, that ain't funny. I've always wanted to turn them on their heads. "Your mama so fat, I saw an essay she wrote on fat acceptance and it really changed my way of thinking." You know.


Merino top in "Cicada"

But "Your mom!" Oh, "your mom" is a treasure. It's content-free. It's not without dubious origins, no, but when applied even-handedly and without apparent relevance, it is ridiculous and nonsensical. It is a one-liner in the Marx Bros. style, signifying nothing. "That's what she said" (featured on one banner ad) may be a little more checkered, but oh, a well-applied, semi-random "That's what she said" can really interject that jolt of surreality that makes humor so very lively.


Alpaca laceweight in "Mineral"

The other ad I've been running recently goes, "This is your grandma's [X]." You know those ads that tout some product as "Not your mom's [whatever]"? And for a while, all you heard about was how the new knitting "ain't your grandma's knitting." Oh boy. So much disrespect for ladies, especially older ladies. Grandmas are awesome, and they usually know important stuff. I still can't fix beans as good as my grandma can, no matter how many beans I cook. "Not your grandma's yarn"? Hardly. Grandmas are fabulous.

So really, there's nothing too terrible in all this. It's just a bit of tomfoolery, just a little silliness, and a reminder that everyone is a little awesome, including your mom.